The art of trading in Japanese: In pursuit of buyer’s hearts, not profit. A series of books «Amazing Japan»

Areshidze L., Krupyanko M., Krupyanko I. The art of trading in Japanese: In pursuit of buyer’s hearts, not profit. A series of books «Amazing Japan»
Author: Areshidze L., Krupyanko M., Krupyanko I.
Year: 2016
Pages: 280
Cover: hard cover
Book size: 70х100/16
ISBN: 978-5-7133-1543-6

500 rub.

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In this new, fourth publication from the Amazing Japan series, the authors have examined an important aspect of Japanese people’s daily life, which will not leave any foreigner unmoved; the basic code of conduct which all Japanese salespeople follow. The secrets of serving buyers are based on traditional Japanese values. Even a buyer in the guise of a Japanese commoner is god to a Japanese salesperson, and is treated accordingly. It’s very appropriate that the title states that trade in Japan is aimed at winning over buyer’s hearts and not focused on profit. The book lists 98 rules of conduct for Japanese salespeople and 90 tests to determine their level of professionalism.

The authors hope that this book will be useful for many of those working in trade by helping them to increase sales and therefore make a significant contribution to increasing the pace of economic development in our country and enhancing customer service for Russian buyers – a right which they have deserved for a long time.